In the news from World Cancer Research Fund International, sugary drink companies are now targeting low and middle income countries. Now as you may have noticed, obesity has rapidly grown over the years in the developing world, Kenya included. As a matter of fact, there are more overweight and obese children in low and middle income countries, than in high-income countries and sugar consumption is a notable contributing factor.
We should worry about the sugar in drinks because the brain doesn’t register it as it does that in food, meaning you are more likely to consume much more sugar in drinks. As such, you need to control it if not avoid it. But here is the thing; Kenya like other developing countries is an emerging market for the sugary drinks industry. See in the west, people have become more aware of the health implications of these drinks and are consuming them less and less.
I now worry about us, but more about our children and adolescents because they are the most vulnerable. Let me ask. What reason do you give to your child as to why she cannot have the soda? Wait, she is probably free to have it when she wants it. Again, do you give them money to get lunch or break or do they pack it? How about you?
Have you seen or heard the adverts of these drinks? They are so exciting, simply awesome. If for no other reason, a teen would get it simply for the message #lovethings. Something else we could be oblivious about is social media. Teens especially live online where so much is being shared, healthy or unhealthy; all which they can freely consume.
Reducing sugar consumption will start with you and your family getting the right information.